Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Example

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Hyflux is a planetary company that provides environmental solutions such as sea H2O desalinization, waste H2O purification and production of different types of H2O purifier.The company was established in the twelvemonth 1989 in Singapore and have established their market in several parts of Earth such as China, Singapore, India, south east Asia, MENA middle E and North Africa. It was one of the environmental solutions supplying company that was listed in Singapore stock exchange. It has 43 % of planetary market portion harmonizing to MF/UF- pretreatment in seawater desalinization. The ground that our group chooses hyflux for trade name audit because the company has good established market in Singapore with its central office it will supply ample range to analyze the different facets of stigmatization of hyflux through their communicating schemes. A trade name audit was conducted on hyflux for a thorough scrutiny of trade name current place in an industry compared to its rivals and the scrutiny of its effectivity. We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1 ) Analysis on the trade name strength, Weakness, Opportunities, Threats 2 ) Designation of trade name growing chances 3 ) Achievement through trade name repositioning and trade name extension 4 ) Recommendation and analysis on betterment of trade name equity, trade name placement, trade name direction. Company Overview: Hyflux ltd was established as hydro hem ( s ) pte by Olivia as trading company that sold H2O intervention system in Malaysia, Singapore, Indonesia and China. In January 2001 hyflux became the first H2O intervention company to be listed on Singapore stock exchange. Today hyflux is one of the taking sea H2O desalinization suppliers with operations and undertakings around the Earth. Hyflux is developing the universe largest saltwater contrary osmosis desalinization works in Algeria. Its membrane and material research Centre in Singapore is the largest research Centre in Asia outside Japan. Hyflux had won several awards that besides made the trade name image to increase. In 2006 it was awarded as best H2O company of the twelvemonth by planetary H2O intelligence that is in U.K. In 2010 hyflux was awarded as the desalinization company of the twelvemonth. Frost and Sullivan accorded hyflux as Asia Pacific H2O company of the twelvemonth for ( 2010 A ; 2011 ) . BRAND PORTFOLIO: Hyflux is a company the provides solution for H2O their ticket H2O for new coevals. The major merchandises of hyflux are, 1 ) Sea H2O desalinization 2 ) Waste H2O intervention 3 ) Water purifier production for families 4 ) Purifier that converts air to H2O Hyflux manages the relationship between all sub trade names and co trade names in a strategic manner to assistance in the development, care and sweetening of trade name edifice. They used it to develop directivity for the organisation and its trade name and explicate the trade name to the mark market and to company employees and advance all of its trade name in a interactive mode. SWOT Analysis: SWOT Analysis enables the sellers of hyflux to find the strength, failing, chances and menaces to the trade name. Strength Global presence: Hyflux has a broad spread planetary presence on the field of planetary environment solutions which by itself will make a strong trade name image. A Disciplined pioneer: Hyflux is a disciplined pioneer. The company efficaciously director its invention clip line bring forthing consistence with latest engineering for the production and H2O purification. Engagement in operation and care provides hyflux an inducement to minimise life rhythm cost. Increase in gross and net income: Hyflux recorded gross of S $ 482 million ended December FY2011. Which was a lessening of 12 % as compared to old financial twelvemonth 2010? This was experienced due to market displacement in gross part from Middle East and North African market due to tail-end of building work on two mega desalinization undertakings in Algeria. This increased the trade name image of the organisation and paved a manner to busy 43 % of planetary desalinization systems. Clustering of Company Units: As the demand for pure H2O recycling and keeps on increasing the company had looked to spread out its concern including those countries. Where it has an established presence hyflux has targeted constellating its unit so as to rule peculiar countries for environment solutions. A continued scheme of hyflux for unit bunch and concentrate on a peculiar field made them to widen globally and capture an increasing portion of environment solutions. Failing Reliance on Asiatic Market: presently Hyflux headquartered in Singapore about 70 % of its gross from Asiatic market. Even though the company is internationalized the company should be looking to get down their organisation globally and bring forth greater proportion of grosss from outside Asia. There is state of affairs that the degree of rivals might increase. Opportunities: Addition in demand for pure H2O: As there is demand for pure H2O globally and due to increase in population coupled with industrialisation and Urbanization. There is chance for hyflux to widen their trade name image all over the Earth. Though their merchandises are good familiar in Asiatic market their undertakings and business of 43 % of planetary market in sea H2O desalinization acts as an added advantage. New Merchandises: Hyflux had expanded its procedure from production membrane filtration to house hold H2O purifier. They besides have started bring forthing membrane filters that helps to change over air to H2O for which the demand increases globally. They besides have started bring forthing filters that will assist to change over used oil to pure oil without any big chemicals. MARKET Expansion: Hyflux started widening from Singapore to several parts of Asia and MENA. Currently hyflux is holding tie up with MITSUI in China to prosecute in China s glowing H2O intervention and substructure concern. 1 ) Building of souk tleta desalinization works in Middle East and North Africa. 2 ) Salalah IWPP in owman which are at concluding of EPC one of the universe s largest membrane based sea H2O desalinization. 3 ) MAGATAA desalinization works Algeria. This is supported by the local authorities and allowed them to be financially supported by Bankss in Algeria. Menace: Unpredictable alteration in currency market could roll up losingss for the company. Intense competition: Though hyflux had established solid market in Singapore due to the contracts of the authorities but they face great hazard in other parts of the Earth particularly with the influx foreign companies in China. Customer position: Harmonizing to Aaker theoretical account trade name direction starts with developing trade name individuality, which is further divided into nucleus and drawn-out individuality elements. Consequences: The followers is the consequence of the research that we undertook. Hyflux is a trade name that has flagship in Singapore individuals from different parts of the Earth are cognizant of. They were good cognizant what map does Hyflux does. Majority of individuals suggest that Hyflux merchandises are cost effectual and of best quality. Most of them are satisfied with merchandises of Hyflux. Peoples are really probably recommended the Hyflux merchandises to others. Imagination: Hyflux is the company that provides solution for pure H2O in Singapore and they take portion in authorities activity for change overing pure H2O from sea and sewerage, so this it creates an image within the clients that its merchandise that provides solution for H2O would be standard. It acts as an intangible plus to the trade name. Brand equity: The difference dimensions of trade name equity are as follows ; Brand Awareness: ( Salience ) Hyflux has high trade name consciousness among the clients in Singapore. They recognition and callback of Hyflux is easy observed. Blue colour of Hyflux is easy recognized by Singapore clients. Hyflux had achieved this trade name consciousness through their advertizement their promotional Acts of the Apostless and with their public dealingss by carry oning and patronizing several events. Brand Performance: Harmonizing to the analysis on Hyflux trade name public presentation, complecting Keller and lehman theory. The monetary value of Hyflux merchandises is elastic. Their merchandises are besides available in premium costs. Their net income supports on increasing twelvemonth by twelvemonth. They have succeeded in trade name extension. From the above factors it is clear that the trade name public presentation of Hyflux is truly really high. Customer Feeling Customers are truly satisfied with the merchandises and services that Hyflux offers but they were non cognizant of the other different service of the merchandise that Hyflux offers. As they have authorities contracts for trade name bring forthing and providing pure H2O they have societal blessing. Opinion: Customers judge Hyflux for the company that provides solution for H2O purification. They consider Hyflux merchandises as merchandises with standard quality. Prominence: Singapore is a state that was dependent for H2O from other state. But after Hyflux invasion into Singapore market, the job for H2O has been wholly solved because they provide purified H2O through sea H2O desalinization and recycling of sewerage H2O. It has become outstanding. Resonance: Hyflux is good connected with clients both officially and casually through selling that has great impact and creates trueness of the clients towards their trade name. Their ticket pure H2O for everyone is one of the most impressive ticket that implicates the map and the quality they provide to the clients. Brand placement: Hyflux ensures that its trade name activity has a common purpose such as supplying environmental solutions, and it focused with the benefit of the client. Brand placement of Hyflux is ensured by the undermentioned factors: It has alone character that made them to acquire the contract with the authorities of Singapore to supply purified H2O to Singapore. It has several other trade name extended merchandises instead than purification of H2O such as recycling used oil to pure oil with less chemicals and invention of purenesss that converts air to H2O which forms a niche market in Singapore. 3.it is appropriate to all major geographic locations and markets as pure H2O and recycling is really indispensable in Singapore. Hyflux inverts immense sum of research and development ( R A ; D ) for bring forthing advanced and new merchandises, and develops its operation and care. Hyflux merchandises are sustainable as their merchandises are of great quality and they keep on upgrading or develop new merchandises that signify a particular added value in footings of environmental and societal benefit for the client which in bend enables them to distinguish from rivals. Hyflux is the lone H2O solution was tabled in Singapore stock exchange for their gross. Recommendation: From the study it is clear that people are cognizant of Hyflux merely for their H2O purification procedure but they are non cognizant of other services that the company offers, Hyflux had occupied the major H2O purification undertakings in Singapore through membrane filters, but other merchandises of Hyflux such as family H2O purifier, membrane filtration of oil is non being familiar with the clients. Rivals for Hyflux keeps pn increasing for their bomber merchandises so the company has to develop schemes to get the better of their rivals by pricing scheme Brand consciousness for little graduated table Hyflux merchandises is really less. The selling for little graduated table house hold H2O purifier and other type of purifier of Hyflux is non really effectual, so the company has to come up with strong selling program by implementing streamers on several topographic points such as MRT, HUBs etc. such that people can cognize that Hyflux besides merchandises those type of merchandises. The Hyflux must supply free H2O purifier to schools and college to make trade name loyality and consciousness. They must carry on several seminars in college on environmental solutions that Hyflux provides. Decision: The market for recycling and H2O purification is immense in Singapore as the demand for H2O supports on increasing. Hyflux understood that the client penchant and demand is the key to growing in H2O industry. Fiscal distribution of merchandises utilizing proper supply concatenation is necessary to construct trade name trueness that Hyflux wholly implements in their organisation. As Hyflux is maintained all these histories it is the market leader in Singapore that provides solutions for environment. Touch Points: There are several ways in which the clients come in contact with the merchandises of Hyflux. The most of import interaction channels for Hyflux are through advertisement and publicity web site, societal media, gross revenues squad, electronic mail, trade shows and in shop. They have good established a proper communicating channels to cognize the benefits of trade name and do people that different types of merchandises are produced and sold by Hyflux trade name. Water for new coevals is the ticket that is used by Hyflux trade name and they keep up with those words with consistent development of new merchandises that delivers the given message. Hyflux had created positive experience at each point of interaction with the mark audience. Hyflux had besides development schemes like giving clients with merchandises of great quality and schemes to keep all their touch point. Cleavage: In Singapore Hyflux operates in two sections: Psychographic cleavage: Hyflux had segmented their trade name based on the life manner of the persons based on the life manner of the persons. All the merchandises that are produced by Hyflux produce environmental solutions. In add-on Hyflux operates in two sections, Municipal and Industrial. Based on demands: Hyflux had segmented productions and distributions based on the client demands. Municipal section: Hyflux supplies scope of H2O and fluid intervention solutions to municipalities and authorities including commissioning operation and care of a scope of H2O intervention and liquid separation works. Industrial cleavage: It is used in liquid cleavage application for the fabrication sectors such as pharmaceutics related industry, bio-technology, nutrient processing, petrochemical and oil related industries.

Biography of Brian May, Rock Star and Astronomer

Biography of Brian May, Rock Star and Astronomer In the late 1960s, Brian Harold May was an eager student in physics, studying to become an astronomer. He also happened to be a gigging musician. In 1968, he came to musical attention with the band Smile, and later went on to headline tours as part of the band Queen. In 1974, he put his studies aside to perform and tour with Queen.   With the death in 1991 of lead singer Freddie Mercury, Brian May embarked on a solo career as a musician even while performing with Queen and other musicians. Yet, as he has often noted, his past as a scientist never strayed far from his mind. Eventually, Brian May went back to school to finish his work. In 2008, he was granted his Ph.D., and since then has  gone on to do more work in planetary science.   Fast Facts: Brian May Known For:  His astrophysics research on dust in the solar system as well as his role in the band QueenBorn: July 19, 1947 in Hampstead, EnglandParents: Fred and Ruth MayEducation: Hampton Grammar School;  Imperial College London, B.S. in 1968 with honors; Imperial College London, Ph.D. in  2008Key Accomplishments: Knighted  by Queen Elizabeth II in 2005 as a Knight Commander of the Order of the British Empire Early Years and Music Career Brian Harold May was born in Hampton, Middlesex, England on July 19, 1947. His father, Harold May, worked for the Ministry of Aviation. His mother Ruth, was of Scottish descent. May attended schools in the area, and  went on to study physics and mathematics at Imperial College, London. He graduated in 1968 and began studies toward his Ph.D. that year. He was first married to Christine Mullen in 1974 and they had three children. In 1986, he met actress Anita Dobson and subsequently divorced his first wife so they could marry. Dobson has been with May throughout his musical career with Queen as well as his solo musical performances. Brian May went on to become a world-famous musical performer both with his band, Queen, as well as a noted solo performer.   Career in Astrophysics As a graduate student, May had been interested in studying dust particles in the solar system and had published two research papers. Eager to resume that work, he enrolled as a graduate student again in 2006. He finished his studies and got himself back up to speed on studies of dust particles during the years hed been away touring as a musician. His thesis work, titled A Survey of Radial Velocities in the Zodiacal Dust Cloud was submitted in 2007,  37 years after he started the research. He used techniques of absorption spectroscopy and Doppler spectroscopy to study the light scattered by dust particles in the solar system. He did his work at Teide Observatory in the Canary Islands. After review by his advisors and a thesis committee, Brian Mays thesis was accepted. He was awarded his doctorate on May 14, 2008.   May went on to become a visiting researcher at Imperial College, where he continues to do work.  He has also been involved the New Horizons mission to the planet Pluto as a science team collaborator due to his solar system work. He acted as chancellor of Liverpool John Moores University from 2008-2013 and has appeared numerous times on such programs as BBCs Sky at Night show. He wrote books with the late astronomer Sir Patrick Moore and writer Chris Lintott. Activism and Additional Interests Thanks to his work with the late Sir  Moore, May participated in the efforts to save Moores estate and effects. He is also an avid supporter of animal rights and animal welfare. He continues to raise funds and awareness of issues involving wildlife in the UK and elsewhere. May has contributed his musical talents to spread the word about issues involving hunting and culling of animals in his home country.   Quite apart from his activities in astronomy, music, and animal rights, Brian May is also a collector of Victorian stereography.  He has written a book about T.R. Williams, the English stereographer. This hobby started when May was still in graduate school in the 1970s and has given him a massive collection of stereo pair images. He has also patented a viewer called the Owl Viewer, which  can be used to examine the stereographic scenes in his latest book.   Accomplishments In addition to his immense success with the band Queen, Brian May has achieved notable success in the field of astrophysics. Asteroid 52665 Brianmay was named after him, as was a species of damselfly  (heteragron brianmayi). In 2005, he was given a Commander of the Most Excellent Order of the British Empire (CBE) by Queen Elizabeth II for his achievements in music.  He is a Fellow of the Royal Astronomical Society. Sources â€Å"BRIAN MAY BIOGRAPHY.†Ã‚  BRIANMAY.COM || THE OFFICIAL BRIAN MAY WEBSITE, brianmay.com/brian/biog.html.â€Å"Secret Science Nerds: Queens Lead Guitarist Brian May Is an Astrophysicist.†Ã‚  Nerdist, 22 Aug. 2016, nerdist.com/secret-science-nerds-queens-lead-guitarist-brian-may-is-an-astrophysicist/.Talbert, Tricia. â€Å"Rock Star/Astrophysicist Dr. Brian May Backstage With New Horizons.†Ã‚  NASA, NASA, 21 July 2015, www.nasa.gov/feature/rock-starastrophysicist-dr-brian-may-goes-backstage-with-new-horizons.

Native american and the fur trade Essay Example | Topics and Well Written Essays - 500 words

Native american and the fur trade - Essay Example It changed their way of life - the way they moved about, the way they hunted, the way war became easier due to their increased mobility, but more importantly the introduction of the horse gave Native Americans a new understanding to breed, raise, and train horses for trade to the "white man". This was something they could control. Colonial American was eager for more land and began to push westward. The flood of settlers pushing west was led first by "mountain men" - explores who first journeyed west and made contact with the plains Indians. The United States government had begun forcing tribes from the eastern portions of the United States to relocate west of the Mississippi River and later on reservations - designated land given to individual tribes. One of the things Native Americans soon discovered was that the Europeans loved fur and initially these "mountain men", but later entire fur trading companies were willing to trade guns and alcohol for pelts. Disease introduced to Native Americans had devastated the Indian population. Although diseases such as small pox killed thousands of Native Americans, the introduction of guns and alcohol had a longer lasting, damning effect on the Native American way of life. Changes from past altered their life forever.

Critically analyse the case of WPBSA v Hendry Essay

Critically analyse the case of WPBSA v Hendry - Essay Example ording to the UK Sport Equality Statement (2008), â€Å"equality is about recognising and removing the barriers faced by people involved or wanting to be involved in any sport.† This legal position would help promote competition within the sporting sector. Basically, there should be freedom of entry or exit within a sporting sector where there would be no barriers. In the above case study, competition is virtually restricted under the agreement between WPBSA and players such that any unsanctioned tournament would amount to infringement of the law which creates monopoly. It is worth noting that the value of sport can greatly help improve the delivery of a wide rage of benefits socially and even economically. Thus, according to the EU Commission, which passed a white paper in July 2007 on sport, there is need to raise awareness on the positive impacts such as the social function of unifying different people, the positive economic impact as well as the need to promote good governance through the provision of a culture that gives freedom to everyone to be involved in sport. In view of the above case, there is need for other regulatory bodies to design regulations that promote a competitive environment in a particular sporting field such as snooker in this particular case. Competition is always healthy in any commercial market where many actors would help improve the overall performance of the whole sector. Monopolizing of a particular sector of the market often give an undesirable element where other competitors are sidelined on the basis of particular regulations that govern sporting activities in any given country. In my own opinion, I think the statutory legal framework should also cater for other competitors such that they would not be restricted to participate in any particular sector of the market. The sport governing bodies should not be vested with ultimate, absolute powers to oversee and control all sectors of a sporting market which would promote monopoly

There is a large discrepancy in wealth distribution in the PRC. In Essay

There is a large discrepancy in wealth distribution in the PRC. In fact it has amongst the most unequal levels of distribution o - Essay Example This paper examines the implication of wealth inequalities in the PRC, particularly regarding individual’s way of living, education, housing, transportation, employment, and human rights for a citizen in the PRC; in relation to that, the paper will address whether people who are deprived access to these things can even be considered citizens. The paper will also highlight the effect of sexual, racial, and class discriminations on the patterns of consumption in the PRC and the manner in which the different social groups in China define and promote popular culture in the consumption patterns. As already mentioned, wealth inequalities have a very profound impact on individual’s way of living; generally, the large disparities between the rich and the poor in the PRC results to social inequalities since they deprive the poor access to most of the very basic yet fundamental social opportunities and services in life. For instance, the huge gaps between the rich and the poor in the PRC implies that the poor have been deprived access to decent lives with since basic needs such as food and shelter will almost always remain an elusive dream beyond their reach. Poor households in the PRC cannot afford daily provision, leave alone healthy dietary, and nutrition and they have to struggle for bare survival to see another day; apart from that, poor housing or lack of housing altogether predisposes the poor to harsh environmental conditions, which further aggravate their already worse condition. Housing projects in the PRC have been monopolized by the affluent and well-educated group that has the financial flexibility to live in those rich neighborhoods (Doray Demers 297). This implies that those without financial flexibility cannot access decent housing in decent neighborhoods like around Beijing (Tomba 1). Additionally, the poor cannot afford quality medical and healthcare, and are more likely to suffer even from simplest of all common treatable diseases. Poor n eighborhoods in the PRC have a disparity of healthcare facilities, and the least that are available do not even offer quality healthcare services either; Lack of quality healthcare and housing coupled with poor nutrition inevitably results to despicable living conditions. Apart from that, wealth disparities also deprive the poor access to quality education since it leads to unequal access to educational opportunities; whereas the rich can afford quality education for their children, the poor lag behind simply because of limited educational opportunities and high cost of education. Uneven wealth distribution also implies that some areas of the PRC are more developed thus have more education facilities that offer quality education than others, which are underprivileged due to disparities in wealth distribution. The rich neighborhoods in the PRC have enough schools, which provide enough opportunities for children from socially affluent families to access to education, unlike poor neigh borhoods that lag behind in development, thus have few congested schools that offer low quality education. In this respect, the limited access to educatio

Case Study: Holly Farms

Case Study: Holly Farms Introduction In order to revive profits and save themselves from bearing heavy losses, Fred and Gillian Giles had opened a two purposed farm for the general public in 1993. Their ambitious goals had let them to put in all their savings to establish facilities on the farm which would entertain the tourists. This side of the business was apart from the usual farming being carried out which included the distribution of ice cream which was manufactured behind the farm in a small factory, a milking parlor to see the latest technology being used to milk the cows and an additional guided tour of the farm. Even though the business is currently running reasonably well, the owners are facing some serious issues related capacity constraints and competition. Answers Answer 1: There is a no. of issues which Gillian Gales is facing in her side of the business. These issues include the fact that in order to grow the Holly Farms business, it is not possible for the owners to add additional capital. They have already invested a lot of money and any additional capital available to them will be in terms of a loan. However, the interest rate on the loan is expected to be above ten percent which would not make it feasible since the owners are not expecting to earn that high a return on their investment in order to pay the interest and the principal amount. Other issues which Gillian needs to take notice of include the fact that the ice-cream factory is not operating at full capacity, the freezer which has a capacity to hold 10,000 units is operated at 7000 units storage to allow for stick rotation. The lack of preservatives used in the ice-cream would also be a factor in this regard where the inventory needs to move out of the factory within 6-12 weeks. This factor would be driving down retail sales to shops and hotels which might be interested in stockpiling the ice-cream for their peak periods (since Gillian is not in a position to increase production for them at that time). Gillian also needs to decide whether to promote coach firms or market to families and schools for trips to their farm. Gillian mentions that on average one out of two coach customers buys one liter box of ice-cream while a four occupant car buys the same amount. This data, though a good starting point, would not allow for proper decision making since data on how many a coach normally holds. Also the use of averaged data is not advisable when making decisions as to who the target market would be for the coming year. There is also a need for extra staff by the farm, currently the ice-cream manufacturing employs farm workers wives (three) and a maximum of four flavor can be produced given the time constraints and the set up time (to change flavors). Since capital investment is not possible at this time, Gillian would need to hire more staff for ice-cream manufacturing if she plans to increase the number of flavors to ten, analysis and accurate forecasting of what quantities of flavors t o produce would also be required if the number of flavors is to be increased. Market researches as to which flavors are being demanded by the customers would also be required and could help eliminate the need to expand to ten flavors outright, but this is currently not being undertaken by Gillian. The lack of promotional activities by Gillian has seen the number of arrivals to the farm cap at 15000 a year; this situation is being ignored as Gillian is concentrating more on expanding the manufacturing side, now she needs to take a more active approach to increasing the traffic at the farm. The issue of farm timings not being conducive to picnics and factory visits (20% of the customers leave before the milking process) and this very fact that many visitors are unable to see the milking process is also one which would be driving lower ice-cream sales and needs to be looked into by Gillian. Answer 2: To increase the number of farm visitors by 50% in a single year is a almost unachievable goal that Gillian has set for herself. Although it is possible that the number be increased, but going from 15000 visitors to 22500 visitors is not a small task which can be achieved in the duration of a single year. This is due to a number of factors which, for Gillian, would be constraints in achieving this growth target. These factors include: 1. The fact that the farm is open to visitors for 7 months in a year, during the remaining months the animals are kept inside and the rides etc available to customers are not safe due to the weather situation. This is a limit which Gillian would be unable to surmount in a single years time without capital investment into building sheds and indoor facilities etc at the Holly Farm. 2. Another time constraint is the fact that Gillian and Fred found that keeping the farm open for more than the four days it is already open (Friday to Monday) is not feasible due to the low traffic during the remaining days. Also the farm workers would not be free during the three days of the week (they would be involved in the â€Å"real† farm work), so the only way to keep the farm open the entire week is through hiring extra staff which could only be justified and feasible if Gillian were able to confirm attendance/traffic at the farm during these days via school trips etc. The weekend is the peak period for Holly Farm and it is unlikely that working individuals would be willing to take farm trips during work days. The sales forecast for 1999 shows that Gillian has prepared is highly presumptuous given that she has yet to decide how she would be increasing the number of customers on the farm. Whether she wishes to bring in more customers through coach firms or target the family and recreational travelers (who come by car). With coach firms Gillian would most likely have to offer discounts on the farm visits to the coaching firms to plan trips or revert to her old marketing tactics of giving lectures at schools and institutes and market her farm herself. The decision on whether or not to engage with coaching firms is not possible at this time because the number of passengers on each coach has not been identified, thus one cannot calculate the profits to be had from the sales of ice-cream and other produce along with the admission fees (with or without the discounts). Even if the averaged figure of one-liter ice-cream sale per two coach passengers is taken to be reliably accurate without the numb er of potential customers coming through the coach trips, and via cars for that matter (one liter per four passengers), choice between the options would be more moot point than proper decision making on the part of Gillian. If we were to assume that half the customers come by car and half come via coach trips than promoting coach trips would yield more benefits in terms of ice-cream sales as 7400 coach trips/2 = 3700 liters of sales 7400 car travelers/4 = 1850 liters of sales Given that 13500 liters were sold through the retail shop ($27000/$2(selling price)) this would mean that close to 41% of the sales comes through the customers on the farm. A 50% increase in the number of customers on the farm would lead to sales of $40,000 only if the number of customers at the farm window also increased by 50% which is a market not being targeted by Gillian, thus the following calculation leading to a figure of $40,000 would be incorrect as the sales would be lower (higher from the customers on the farm but when including the trend based sales through the farm window the total sales would be lower). 148001.5=22200 customers 11100 coach trips/2$2=$11100 11100 car travelers/4$2= $5550 $16650/0.41 = $40,610 in sales. School parties and trips could be a good tactic on the part of Gillian as they would ensure higher number of visitors and a larger sale of ice-cream and other products which could be made on the farm. Charging a lower admission fees for parties and retaining the catering of the party would be a good source of income for the farm and has the potential of increasing the traffic at the farm by opening a whole new target market for Holly Farms i.e. party venue. Gillian should invest some time and effort into undertaking market research into how many schools would be willing to have parties or field trips on the farm (before offering party packages), also information on the customer tolerance for queuing (to watch the milking process) would be beneficial to Gillian in analyzing how to increase the number of customers on the farm because if the customers are not able to watch the milking process and view this as a deal breaker, they might seek out other sources of recreation and by increasing customers in the short run, Gillian might lose customers in the long run. Information on the actual number of car visitors vs. those coming through coach trips should be sought before Gillian decides on a course of action. Answer 3: Before undertaking a decision to increase the number of ice-cream flavors from 4 to 10 Gillian should weight the advantages and the disadvantages of this venture. The first factor which Gillian needs to consider is whether a market exists for ten flavors of ice-cream or not, and whether it is feasible for the farm to be producing ten flavors. The fact that capital investment is not possible for Holly Farms means that the additional production would be through an increase in the labor force but the overall quantity of the ice-cream produced would still be limited to an inventory level of 7000 liters (which can be held by the freezer). This would mean that the new flavors would be introduced at the expense of the old flavors. This can be an advantage if the customers of Holly Farm are seeking one or two flavors other than those being offered (market research would be required to confirm this) and that the quantity demanded would allow for greater turnover through either farm or retail sales. Alternatively this venture could lead to unsatisfied customers in cases where the farm could experience stock outs of certain flavors due to the fact that many flavors would be under production. A move to directly offering ten flavors would also create logistical problems as the machines available for production and storing are limited. The fact that more staff would have to be hired would also increase the cost of production of all ice-creams and that would affect the profits of the ice-cream venture and Gillian would be forced to make another key decision on whether to pass on the increased cost to the customers in the form of higher prices, and risk losing some business, or decrease the profit margins of the same. Since an increase in volume is only possible if the inventory turnover is greatly enhanced by the introduction of new flavors (which is not certain) the profits for the farm would be on a downward trend if all other factors remain constant and flavors are added to the product offerings. Since there is no research to suggest that there would be a greater uptake of ice-cream (at retail or farm level) with more flavors, a jump to 10 flavors would be rash and create more problems for Gillian in terms of resource management, forecasting the demand for individual products and overlooking the manufacturing of the same, rather than the advantages Gillian seeks. Undertaking some degree of market research and exploring one or two additional flavors (based on research findings) whilst maintaining the same level of staff could be more beneficial for Holly Farms and they could expand their flavor offerings over the long run when they have the capacity to increase production or maintain higher levels of inventory. Conclusion The case under review explores the capacity and resource constraints being faced by a small business which was able to attract customers and diversify into other forms of complementary businesses i.e. tours and ice-cream retailing. What we find in this case is that Gillian, the partner in charge of the complementary businesses is facing two critical decisions (a) how to increase the number of customers visiting the farm and (b) how to increase the retail sales of the ice-cream. Since capital investment is not a viable option for the business the means of increasing customer traffic are limited to promotional activities and attracting the right customers for both tours and ice-cream sales. We find that such decisions are not possible with the data available to Gillian at the present time and that the option to increase the number of ice-cream flavors to ten (from four) is also not viable given the manufacturing and storage constraints. Gillian should therefore seek additional data on the target audience for promotional activities and if she plans to increase the number of ice-cream flavors she should start on a smaller scale after conducting proper market demand research. References [Author of Book] (1999), â€Å"Case Study: Holly Farms†, [Name of Book], Pp 244-248

Antigone :: essays research papers

"Antigone" the play written by Sophocles deals with moral law vs civil law. King Creon has condemned Princess Antgione. Antgione went against the king’s decree and buried her brother Ploynices. Antgione now will be punished by starvation under King Creon’s decree. Antigone is a passionate, strong willed, and determined women. Antigone is a passionate character in the play we see this as we learn of her as we see her put moral law above civil law. An important ideal in Ancient Greece was the belief that the government was to have no control in matters concerning religious beliefs. In Antigone's eyes, Creon betrayed that ideal by not allowing her to properly bury her brother, Polynices. She believed that the burial was a religious ceremony, and Creon did not have the power to deny Polynices that right. Antigone is ready to defy Creons decree and do what she feels in her heart is right we see this when she says "Will you life up his body with these bare hand s and lower it with me? ". Threw out the play Antigone is strong willed. She doesn’t want Ismene to explain the law to her. When she asks Ismene to help her with the burial of Ploynice, Ismene says no. When Ismene tries to convince Antigone to not defy Creons decree Antigone tells her "I won’t insist no, even if you should have a change in heart, I’d never welcome you in the labor, not with me. So, do as you like, whatever suits you best- I’ll bury him myself.". Antigone is not willing to give up with out a fight and she isnt going to let anyone get in her way. Antigone is one of the strong willed characters in this play. When she is done burring her brother, after all the torment she has endured she says "My reverence only brands me for irreverence!". Antigone isn’t sorry even though by doing the right thing she will be put to death by starvation in a tomb. She is obeying the law of the gods rather then the law of Creon. W hen Antigone takes matters in to her own hands and does what is right ,that shows strong soul . Having a strong sense of moral law in Greek mythology will lead to a good after life.