A Natural Law View On Assisted Suicide - Free Essay Example

Sample details Pages: 8 Words: 2546 Downloads: 5 Date added: 2019/05/31 Category Law Essay Tags: Assisted Suicide Essay Did you like this example? To the common person, the term natural law may not hold much significance or may register in their mind as a type of law that is of the earth or based on nature. While this may seem like the right definition, it is not the case. The idea of Natural law is one which has a very broad range of application and is generally misapplied when the term is incorporated in the topics of science, philosophy, history, theology, and law. Don’t waste time! Our writers will create an original "A Natural Law View On Assisted Suicide" essay for you Create order According to allaboutphilosophy.org, Natural Law is a moral theory of jurisprudence, which maintains that law should be based on whatrs correct. (1) Furthermore, they state that Natural Law is discovered by humans through the use of reason and choosing between good and evil. (1) Because of this, Natural Law is seen as a consistent method of reason which can be held universally in its standards of morality and ethics. A commonly debated topic which is rooted in morality is that of assisted suicide and whether the actions taken by the one committing suicide and the one helping are moral or not. Assisted suicide and euthanasia are topics which have been looked at in the United States as uncommon practice for much of the early 1900s until the mid-70s and 80s, which is when the idea began to gain pubic attention and traction within the Supreme Court. The general idea in question when it comes to assisted suicide, is whether it is moral for a person to decide that they are ready to die and for someone to help them accomplish that desire. While over the years, the general view has been that suicide and assisted suicide is wrong and by all costs should be avoided. By looking at assisted suicide through the lens of Natural Law, I believe that assisted suicide could be allowed to let people could choose their own death. The only problem with this idea is that Natural Law is a body of unchanging moral princ iples which is regarded as the basis for how all humanity conducts themselves. This means that everyone would have the opportunity to choose assisted suicide if they so desired. Professor Robert George recognizes the Natural Law as central to the Western tradition of thought and morality, politics and law. (2) Furthermore, Americars founding fathers sought to create institutions and procedures that enshrined those basic, natural rights that people possess, not as privileges or opportunities granted by the state, but as principles of Natural Law which it is the moral duty of the state to respect and protect. (3) Through this, people may believe that they have the right to act in whatever way they see necessary, which can be defended by saying that it is within the Natural Law for them to act in this manner. The aspect that they are not addressing is whether the actions are moral or not, which in the case of assisted suicide, they do not appear to be moral. Although there has been much debate on whether assisted suicide decisions fit within the boundaries of Natural Law, there has been a push from the opposition on whether the rights from the Natural Law should be upheld and whether the justifications by Natural Law can bridge the gap between the schools of thought of Christianity and that of secular ethics within todays world. Craig Paterson speaks on how the laws of nature describe how physical entities act, Laws of nature are descriptive not prescriptive. These uniformities or regularities simply are. Physical entities do not deliberate on how they behave; they do not choose to act or not according to laws of nature. (4) He goes onto say that Natural Law is concerned with how the rational human being should act. I agree that human beings were created with minds and a will which makes them capable to make reasonable decisions after giving deliberation and thought to the situation. By their complex creation and by having the freedom an d will to choose to act as they please, humans should have the ability to behave in a way that mere physical entities are not able. (4) By the above definition, this would allow human beings to choose to participate in assisted suicide if they gave it reasonable thought and deliberation and found it to be in their best interest. A reasonable human being would not choose to do something if it were not in what they saw as being in their own best interest or would provide them with optimum happiness. So where does this fall into the ethics of Natural Law? The Natural Law can be defined as a group of principles of right action which prescribes behavior for situations of morally significant choosing. (5) In the words of St. Thomas Aquinas, the Natural Law is the rational creaturers participation in the eternal law. (6) This definition implies that there are principles which have been reasoned from the Natural Law which are applicable to all people and should be used as common knowledge. Furthermore, the Bible alludes to the Natural Law as being written on the hearts of all men (7), while Aquinas referred to the general principles as being impressed on human reason by nature. (8) Any reasonable person can discern that they have within themselves the Natural Law which should provide them with the knowledge needed to help them make the appropriate decisions in whatever situation they may face. The Natural Law, whether we seem to realize it or not, influences many of the decisions that we make every day. Whether we act out of selfishness when given the opportunity or if we act selflessly and do the moral thing, we are being influenced by the Natural Law which can play such an influential role in our lives. This question of whether we are acting morally selfish or selfless can come into question when talking about the topic of assisted suicide. While some people may not be in favor of allowing assisted suicide, one could argue that by not allowing assisted suicide you are being morally selfish and inconsiderate of the person who is requesting this. The person who is asking to be allowed to end their own life in the manner that they wish, could be going through a very difficult disease or may simply have peace with dying at that given time. While some people may not agree with this means of dying, it is not up us to decide the fate of that other person. On the contrary, some people not in favor of assisted suicide may suggest that it is not that individualrs decision on whether they should end their life. And it is certainly not ours to say what they can or cannot do with the time God has given them on earth. What we can do is encourage them to live in a way that honors God and in most p eoplers eyes that would mean not committing assisted suicide or assisting someone in suicide no matter the circumstances that they are in. Giving a Biblical take on the moral law, as mentioned before in Romans 2 2:15 it says that the Natural Law has been written on the hearts of all men. (7) Since it is written in the Bible that the Natural Law is written on the hearts of all men, it should be presumed that the Natural Law should follow the moral standards of the Bible. With this said, in Exodus 20:13 it says, You shall not murder (9) which a reasonable person should stretch to the standard of You shall not murder or help someone murder. In relation to assisted suicide, the person killing themselves and the person administering or aiding in the suicide are both breaking the sixth commandment of the Bible. The big question is why is something as vile as breaking a commandment given to us by God, a commandment which is supposed to be written on the hearts of all men, so easily and frequently committed? I believe that the discussion of whether assisted suicide is moral and whether it follows under the views of Natural Law is simply a mockery of the commandments of God. While we are called by God to show others compassion and mercy, I do not see how taking oners own life and assisting in that action could be necessary and morally just by society or the government. I mention the government since it is the government who passes the laws and makes it legal to commit and to assist in assisted suicide. A government and nation which is supposed to be One nation under God (10) and by that mention, a government and nation which abides by laws given to us by God through the Bible. On the opposition of this opinion, people who do not see the need for there to be a Natural Law or for us to follow or do not recognize the Natural Law, would most likely argue that they have the freedom and ability to decide their own fate. While this may be true, and as Americanrs we are given the right to many things which can determine how our lives play out, we should not overlook the power which we are given with these decisions. The right or the ability to take oners own life is a decision which we should not have. And if someone is considering making that decision, they should be more than sure about that very final and decisive decision. Furthermore, a person who is in favor of the ability to choose assisted suicide would most likely argue that not everyoners circumstances would be the same and that there are certain circumstances which should allow for assisted suicide. For example, if an individual was in a very serious accident and there was nothing that could be done to end the pain and save their life, one could argue that the individual should be given the option to be taken off life support. Although the individual who would die is not the one administering the ending of the life support, the doctor doing it would be assisting in the death of the patient. In many peoplers eyes, this situation would seem morally just and reasonable for the practice of assisted suicide to be deemed legal and morally just. In relation to assisted suicide, the person requesting the treatment is often critically ill or has a terminal disease. In cases like these, it could be deemed rational to allow them to choose assisted suicide as a means to end their suffering. Whereas if someone were not terminally and was just having a run of bad luck with work, or injuries, they should not be able to choose assisted suicide. If the person is able to recover and return from the difficulty that they are going through, then they should not be able to choose assisted suicide. My point is, that only people who are terminal and have incurable diseases or who are in excruciating pain, in many cases would be t he only ones able to participate in assisted suicide. Another argument in favor of assisted suicide is that what if someoners quality of life is not at the optimum level and that there is nothing which could be done to improve it besides dying? If someone does not see their quality of life improving, then they would argue that they have the right to make their life better by ending it. While this might just seem outright ridiculous to some of us, it may seem rational to others. The need to be in control of their life is just as important as being alive and when an individual is not willing to give up that control, they take their own life to maintain that control. Regarding Natural Law, one with this view of dying to maintain control and happiness would say that within the moral principles there should not be a standard to measure happiness. Meaning that not everyone will find happiness in the same things that every other person will. It could be argued that this may be one of the best arguments in favor of assisted suicide. That people should be able to pursue their optimum happiness however they see fit and that there should be no hindrance on this. Normally this pursuit of happiness comes at a price, one where in normal lives we must give up something simple to have something else. In the case of assisted suicide and happiness, the thing being given up is a personrs life, which to the reasonable person would seem to be extreme measures to achieve happiness. While this seems to be a decent argument, I still believe that a reasonable person would see the actions associated with assisted suicide as ones which should not be allowed on a regular basis but only under extreme circumstances. Based on the Natural law, I do not see how assisted suicide is aligned with this law. Although I personally do not agree with it, I could see how one may request that assisted suicide be allowed if it were the only option of someone to end their pain and suffering of which there would be no other alternative other than death. In these rare cases I think that assisted suicide could be morally just by society. Furthermore, it would not fall under the Natural Law if it were not a law set in uniform for all of humanity. It would seem to go against the Natural Law if it were only applied to some people and others it was not. This is saying that some people would have a kind of excuse to be able to commit assisted suicide while others were not allowed. If this wo uld be the case, I would say just outlaw the practice of assisted suicide all together to eliminate any possible biases in the selection of who can and who cannot commit assisted suicide. This determination of who would be allowed would need to come from the government and in that case, there would be many hurdles to climb in order to get the law passed and there would be many people opposed to the idea of assisted suicide to be legal. I also believe that the criteria of who can commit assisted suicide and who is not would be very complex and would incorporate a process which would take so long that the people who are ill and request assisted suicide would die naturally before they could commit assisted suicide. In conclusion, a Natural law view would deem the act of assisted suicide as unjust and morally wrong, except for the cases when it is the only possibility for an individual to achieve happiness and be relieved of pain and suffering. While this may be a very general interpretation, I think that it is the only way that laws could be written which would allow people to use assisted suicide legally. While I personally am not in favor of assisted suicide, I do recognize how some people may see assisted suicide as being the only means to achieving happiness and relieve suffering. In the end, I firmly believe that we are to respect the gift of life which God has given us and that we are commanded to treat it with the utmost respect and honor.

Pros And Cons Of Tackle Football - 1161 Words

Youth tackle football is a popular sport for children today but this sport can have pros and cons. One of the most controversial sport that a child can play is tackle football. Tackle football is a full contact sport. In any full contact sport, there are risks like concussions, injuries and the lasting effects of those injures. There are also pros in playing this sport like teamwork, sportsmanship, character, and exercise. Youth football can also have psychological pros and cons that can affect the children that play this sport. If you are considering having your child play youth tackle football you should review all the pros and cons of playing before you make a decision. Cons of Youth Football Football has its cons just like any†¦show more content†¦While the majority of coaches are good coaches there are some who can do damage. These coaches have a â€Å"win-at-all-costs† mentality and can be really hard on the kids if they are not winning. Another psychological effect is inapposite feeling of superiority. The obsession with sport in our society can put an inflated sense of self on a child. If they are constantly winning or always making touchdowns they feel unstoppable. (Ph.D., 2015) â€Å"We must also recognize that participation in football, and team sports in general, has major benefits for fitness and character building. Participation in sports counters the major public health issues of obesity and, perhaps more importantly, the â€Å"disengagement† that we all observe in kids these days. Every parent of a teen, and even young children, realizes that a â€Å"virtual† world has often replaced the real, live interactions kids used t o regularly experience. I strongly believe that participation in team sports has a major positive influence on youth, and we cannot discount the positive impact of this aspect of football. Ultimately, if a child is passionate about football and no other sport or activity, they are almost certainly better off playing football than being inactive and alone.† (Ph.D., 2015) Pros of Youth Football When playing football, you have to work together, no one person can win or lose a game. Children will learn how to count on one another and trust your team mates. Learning teamwork skills will helpShow MoreRelatedFactors That Affect Our Everyday Lives968 Words   |  4 Pagesfirst year in football, and helping my friend with depression. One decision that I made in my life that affects me greatly is when I chose to go to Carlsbad instead of Sage Creek. When I was in the middle of deciding, I listed the pros and cons if I went to either school. One example about the pros of going to Carlsbad High is they have a football team, my older sister already goes to Carlsbad High, the people that go to Carlsbad are typically more laid back/relaxed and so on. 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Being a college student-athlete is a lot of work because, for football they have to wakeRead MoreDeforestation : A Global Problem1624 Words   |  7 Pagesthe pros and cons and what are the effects of deforestation. Overall I will prove why all of my artifacts prove the importance of deforestation and how we can stop and make a change. By the end of my argument you will be persuaded to help stop this world crisis. What is Deforestation? Deforestation is clearing earth’s forests on a huge scale usually resulting in damage of the land. Around 13 million hectares of forest and lost each year between 2005 and 2015 which is equivalent to 30 football fieldsRead MoreFeeding For The Pregnant Mom With A Toddler982 Words   |  4 Pagesfamily members, strangers, and even hospital staff will judge you in a negative way, again, because it is not widely accepted in the US culture. A good response is to say: o â€Å"I have researched the pros and cons of this tandem feeding method and found it to be safe and works well for our family.† This works well because those who are judging usually have not read up on the method. Finding a support group can help you see the positives in what you haveRead MoreMba 5652 Unit 1 Assignment - Research Proposal Topic2527 Words   |  11 PagesMBA 5652 Unit 1 Research Proposal Topic Exercise 1 My top ten research topics that I find interesting to pursue are the following: (1) approach for extra ( increase in minimum wage) income and advertising, (2) concussions in football, (3) should transportation security (TSA) regulations be changed ?, (4) should regulations regarding the use of cellular phones while driving be standardized ?, (5) should driving under the influence (DUI) laws be changed ?, (6) concealed guns be permitted in storesRead MoreUnder Armour3534 Words   |  15 Pagesbeen well received by athletes. 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Leadership Principles for Effective Change Free Essays

â€Å"Change only happens when each person makes a decision to implement the change.† It is very easy to talk about dreams and talk about plans. But without the commitment to follow through and implement what needs to be done, such talk is merely wishful thinking. We will write a custom essay sample on Leadership Principles for Effective Change or any similar topic only for you Order Now Every person involved in the process should implement change because everyone involved should do his part. Otherwise, the change will be incomplete. In order to manage change, the tasks that each person needs to do should be written down for implementation and monitoring. This may seem difficult and out of culture but it can do a lot in making people accountable and willing to implement the changes discussed by the organization. â€Å"A clearly defined vision of the end result enables all the people to define the most efficient path for accomplishing the results.† A vision is a powerful thing. It helps refine and enhance the direction of the organization. When a vision is clearly stated and understood by the members of the organization, they can formulate their strategies and align their activities toward the vision of the organization. Out of the vision, the strategies of the organization can be formulated. Some strategies, however, may appear not to support the end result as stated in the vision. To ensure that the strategies are aligned with the vision, an organization needs to promote its vision and its mission to its employees and to its management team. During the sessions of strategic planning, the vision should be inculcated into the minds and practices of the organization so that the strategies formulated support the fulfillment of the vision. With a clearly defined vision, the people know what they are working for. When they know what they are working for, they can search for the best approach there is. Select the two principles you believe are the most important to follow when managing change and describe why you feel these are essential. Describe some specific techniques that can be used to manage change in an organization. Explain how these techniques are consistent with the principles you selected. 1.Thought processes and relationship dynamics are fundamental if change is to be successful. 2.Change only happens when each person makes a decision to implement the change. 3.People fear change it â€Å"happens† to them. 4.Given the freedom to do so, people will build quality into their work as a matter of personal pride. 5.Traditional organizational systems treat people like children and expect them to act like adults. 6.†Truth† is more important during periods of change and uncertainty than â€Å"good news.† 7.Trust is earned by those who demonstrate consistent behavior and clearly defined values. 8.People who work are capable of doing much more than they are doing. 9.The intrinsic rewards of a project are often more important than the material rewards and recognition. 10. A clearly defined vision of the end result enables all the people to define the most efficient path for accomplishing the results. 11. The more input people have into defining the changes that will affect their work, the more they will take ownership for the results. 12. To change the individual, change the system.    How to cite Leadership Principles for Effective Change, Essay examples

Brand Journalism and Online Content Creation

Question: Discuss about the Report for Brand Journalism and Online Content Creation. Answer: The rapid development of technology and the availability of information have led to companies and organizations to invent new approaches to marketing strategies. One of the recent strategies which have received wide usage is brand journalism. Brand journalism is perceived as an art of using well researched, factual and credible information in telling a story about an organization or a company using journalistic styles with the intention of making the reader of the story want to get more information on the company or the organization (Bull 9). In addition, brand journalism is used to create online content such as blog posts, eBooks, charts, white papers, essays, graphs and videos which deliver valuable information to potential consumers as well as positioning the company or the organization as a reliable and worthy of establishing business relationship with (Light 12). Fundamentally, brand journalism has a marketing agenda, and its content is not meant for the newspaper, rather it is meant to be published either in the organization's or the company's website, social media channels or blog sites. The article aims at discussing brand journalism and online content creation with an example of brand journalism. To create brief and appealing online content brand journalism integrates elements from various disciplines which include marketing communication, public relation, and visionary planning. As a result there exists a slight difference between online content and public relation exercise for many companies a fact made possible through the use of brand journalism (Cole and Jennifer 87). However, brand journalism has proven effective in creating online content. According to a Google report an average consumer consult at least ten sources before making any purchase on the web. The example below illustrates the use of brand journalism in creating online content that consumer can identify with. The Virgin Atlantic blog is one of the best blogs that utilizes brand journalism to create informative online content to its consumers. Though, an airline company it has proven itself to be excellent in brand building, maintaining as well as creating impressive online content in their blog page. Te company social media platform are full of creative and dynamic content. Such content manifest a clear understanding of the role of brand journalism in creating online content. The blog presents Virgin brand as a personalized experience. The holiday updates invite the reader to want to know more of the company. In addition, a visitor to the site enjoys a variety of posts including the various airline myriad destinations, posts on extreme sports, and fine dining. Similarly, they write with precision and clarity about their products as well as their services. However, post regarding their product and services are a minority on their blog. From the discussion and the example, it can be concluded that brand journalism assumes different forms such as blogs, videos, essays, and pseudo- styled articles. But, the backbone of brand journalism is a well-crafted content which is aided through journalistic styles with the ability to effectively market a brand online thus, winning more customers/consumers (Du Plessis 94). Works cited Bull, Andy. Brand journalism. Routledge, 2013. Print. Cole, James T., and Jennifer D. Greer. "Audience Response to Brand Journalism The Effect of Frame, Source, and Involvement." Journalism Mass Communication Quarterly (2013). Web. Du Plessis, Charmaine. "Brand storytelling: the case of Coca-Cola's Journey Corporate Website." (2015). Web. Light, Larry. "Brand journalism: How to engage successfully with consumers in an age of inclusive individuality." Journal of Brand Strategy 3.2 (2014): 121-128. Web.

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Example

Environmental Solutions Such As Sea Water Desalination Marketing Essay Essay Hyflux is a planetary company that provides environmental solutions such as sea H2O desalinization, waste H2O purification and production of different types of H2O purifier.The company was established in the twelvemonth 1989 in Singapore and have established their market in several parts of Earth such as China, Singapore, India, south east Asia, MENA middle E and North Africa. It was one of the environmental solutions supplying company that was listed in Singapore stock exchange. It has 43 % of planetary market portion harmonizing to MF/UF- pretreatment in seawater desalinization. The ground that our group chooses hyflux for trade name audit because the company has good established market in Singapore with its central office it will supply ample range to analyze the different facets of stigmatization of hyflux through their communicating schemes. A trade name audit was conducted on hyflux for a thorough scrutiny of trade name current place in an industry compared to its rivals and the scrutiny of its effectivity. We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Environmental Solutions Such As Sea Water Desalination Marketing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1 ) Analysis on the trade name strength, Weakness, Opportunities, Threats 2 ) Designation of trade name growing chances 3 ) Achievement through trade name repositioning and trade name extension 4 ) Recommendation and analysis on betterment of trade name equity, trade name placement, trade name direction. Company Overview: Hyflux ltd was established as hydro hem ( s ) pte by Olivia as trading company that sold H2O intervention system in Malaysia, Singapore, Indonesia and China. In January 2001 hyflux became the first H2O intervention company to be listed on Singapore stock exchange. Today hyflux is one of the taking sea H2O desalinization suppliers with operations and undertakings around the Earth. Hyflux is developing the universe largest saltwater contrary osmosis desalinization works in Algeria. Its membrane and material research Centre in Singapore is the largest research Centre in Asia outside Japan. Hyflux had won several awards that besides made the trade name image to increase. In 2006 it was awarded as best H2O company of the twelvemonth by planetary H2O intelligence that is in U.K. In 2010 hyflux was awarded as the desalinization company of the twelvemonth. Frost and Sullivan accorded hyflux as Asia Pacific H2O company of the twelvemonth for ( 2010 A ; 2011 ) . BRAND PORTFOLIO: Hyflux is a company the provides solution for H2O their ticket H2O for new coevals. The major merchandises of hyflux are, 1 ) Sea H2O desalinization 2 ) Waste H2O intervention 3 ) Water purifier production for families 4 ) Purifier that converts air to H2O Hyflux manages the relationship between all sub trade names and co trade names in a strategic manner to assistance in the development, care and sweetening of trade name edifice. They used it to develop directivity for the organisation and its trade name and explicate the trade name to the mark market and to company employees and advance all of its trade name in a interactive mode. SWOT Analysis: SWOT Analysis enables the sellers of hyflux to find the strength, failing, chances and menaces to the trade name. Strength Global presence: Hyflux has a broad spread planetary presence on the field of planetary environment solutions which by itself will make a strong trade name image. A Disciplined pioneer: Hyflux is a disciplined pioneer. The company efficaciously director its invention clip line bring forthing consistence with latest engineering for the production and H2O purification. Engagement in operation and care provides hyflux an inducement to minimise life rhythm cost. Increase in gross and net income: Hyflux recorded gross of S $ 482 million ended December FY2011. Which was a lessening of 12 % as compared to old financial twelvemonth 2010? This was experienced due to market displacement in gross part from Middle East and North African market due to tail-end of building work on two mega desalinization undertakings in Algeria. This increased the trade name image of the organisation and paved a manner to busy 43 % of planetary desalinization systems. Clustering of Company Units: As the demand for pure H2O recycling and keeps on increasing the company had looked to spread out its concern including those countries. Where it has an established presence hyflux has targeted constellating its unit so as to rule peculiar countries for environment solutions. A continued scheme of hyflux for unit bunch and concentrate on a peculiar field made them to widen globally and capture an increasing portion of environment solutions. Failing Reliance on Asiatic Market: presently Hyflux headquartered in Singapore about 70 % of its gross from Asiatic market. Even though the company is internationalized the company should be looking to get down their organisation globally and bring forth greater proportion of grosss from outside Asia. There is state of affairs that the degree of rivals might increase. Opportunities: Addition in demand for pure H2O: As there is demand for pure H2O globally and due to increase in population coupled with industrialisation and Urbanization. There is chance for hyflux to widen their trade name image all over the Earth. Though their merchandises are good familiar in Asiatic market their undertakings and business of 43 % of planetary market in sea H2O desalinization acts as an added advantage. New Merchandises: Hyflux had expanded its procedure from production membrane filtration to house hold H2O purifier. They besides have started bring forthing membrane filters that helps to change over air to H2O for which the demand increases globally. They besides have started bring forthing filters that will assist to change over used oil to pure oil without any big chemicals. MARKET Expansion: Hyflux started widening from Singapore to several parts of Asia and MENA. Currently hyflux is holding tie up with MITSUI in China to prosecute in China s glowing H2O intervention and substructure concern. 1 ) Building of souk tleta desalinization works in Middle East and North Africa. 2 ) Salalah IWPP in owman which are at concluding of EPC one of the universe s largest membrane based sea H2O desalinization. 3 ) MAGATAA desalinization works Algeria. This is supported by the local authorities and allowed them to be financially supported by Bankss in Algeria. Menace: Unpredictable alteration in currency market could roll up losingss for the company. Intense competition: Though hyflux had established solid market in Singapore due to the contracts of the authorities but they face great hazard in other parts of the Earth particularly with the influx foreign companies in China. Customer position: Harmonizing to Aaker theoretical account trade name direction starts with developing trade name individuality, which is further divided into nucleus and drawn-out individuality elements. Consequences: The followers is the consequence of the research that we undertook. Hyflux is a trade name that has flagship in Singapore individuals from different parts of the Earth are cognizant of. They were good cognizant what map does Hyflux does. Majority of individuals suggest that Hyflux merchandises are cost effectual and of best quality. Most of them are satisfied with merchandises of Hyflux. Peoples are really probably recommended the Hyflux merchandises to others. Imagination: Hyflux is the company that provides solution for pure H2O in Singapore and they take portion in authorities activity for change overing pure H2O from sea and sewerage, so this it creates an image within the clients that its merchandise that provides solution for H2O would be standard. It acts as an intangible plus to the trade name. Brand equity: The difference dimensions of trade name equity are as follows ; Brand Awareness: ( Salience ) Hyflux has high trade name consciousness among the clients in Singapore. They recognition and callback of Hyflux is easy observed. Blue colour of Hyflux is easy recognized by Singapore clients. Hyflux had achieved this trade name consciousness through their advertizement their promotional Acts of the Apostless and with their public dealingss by carry oning and patronizing several events. Brand Performance: Harmonizing to the analysis on Hyflux trade name public presentation, complecting Keller and lehman theory. The monetary value of Hyflux merchandises is elastic. Their merchandises are besides available in premium costs. Their net income supports on increasing twelvemonth by twelvemonth. They have succeeded in trade name extension. From the above factors it is clear that the trade name public presentation of Hyflux is truly really high. Customer Feeling Customers are truly satisfied with the merchandises and services that Hyflux offers but they were non cognizant of the other different service of the merchandise that Hyflux offers. As they have authorities contracts for trade name bring forthing and providing pure H2O they have societal blessing. Opinion: Customers judge Hyflux for the company that provides solution for H2O purification. They consider Hyflux merchandises as merchandises with standard quality. Prominence: Singapore is a state that was dependent for H2O from other state. But after Hyflux invasion into Singapore market, the job for H2O has been wholly solved because they provide purified H2O through sea H2O desalinization and recycling of sewerage H2O. It has become outstanding. Resonance: Hyflux is good connected with clients both officially and casually through selling that has great impact and creates trueness of the clients towards their trade name. Their ticket pure H2O for everyone is one of the most impressive ticket that implicates the map and the quality they provide to the clients. Brand placement: Hyflux ensures that its trade name activity has a common purpose such as supplying environmental solutions, and it focused with the benefit of the client. Brand placement of Hyflux is ensured by the undermentioned factors: It has alone character that made them to acquire the contract with the authorities of Singapore to supply purified H2O to Singapore. It has several other trade name extended merchandises instead than purification of H2O such as recycling used oil to pure oil with less chemicals and invention of purenesss that converts air to H2O which forms a niche market in Singapore. 3.it is appropriate to all major geographic locations and markets as pure H2O and recycling is really indispensable in Singapore. Hyflux inverts immense sum of research and development ( R A ; D ) for bring forthing advanced and new merchandises, and develops its operation and care. Hyflux merchandises are sustainable as their merchandises are of great quality and they keep on upgrading or develop new merchandises that signify a particular added value in footings of environmental and societal benefit for the client which in bend enables them to distinguish from rivals. Hyflux is the lone H2O solution was tabled in Singapore stock exchange for their gross. Recommendation: From the study it is clear that people are cognizant of Hyflux merely for their H2O purification procedure but they are non cognizant of other services that the company offers, Hyflux had occupied the major H2O purification undertakings in Singapore through membrane filters, but other merchandises of Hyflux such as family H2O purifier, membrane filtration of oil is non being familiar with the clients. Rivals for Hyflux keeps pn increasing for their bomber merchandises so the company has to develop schemes to get the better of their rivals by pricing scheme Brand consciousness for little graduated table Hyflux merchandises is really less. The selling for little graduated table house hold H2O purifier and other type of purifier of Hyflux is non really effectual, so the company has to come up with strong selling program by implementing streamers on several topographic points such as MRT, HUBs etc. such that people can cognize that Hyflux besides merchandises those type of merchandises. The Hyflux must supply free H2O purifier to schools and college to make trade name loyality and consciousness. They must carry on several seminars in college on environmental solutions that Hyflux provides. Decision: The market for recycling and H2O purification is immense in Singapore as the demand for H2O supports on increasing. Hyflux understood that the client penchant and demand is the key to growing in H2O industry. Fiscal distribution of merchandises utilizing proper supply concatenation is necessary to construct trade name trueness that Hyflux wholly implements in their organisation. As Hyflux is maintained all these histories it is the market leader in Singapore that provides solutions for environment. Touch Points: There are several ways in which the clients come in contact with the merchandises of Hyflux. The most of import interaction channels for Hyflux are through advertisement and publicity web site, societal media, gross revenues squad, electronic mail, trade shows and in shop. They have good established a proper communicating channels to cognize the benefits of trade name and do people that different types of merchandises are produced and sold by Hyflux trade name. Water for new coevals is the ticket that is used by Hyflux trade name and they keep up with those words with consistent development of new merchandises that delivers the given message. Hyflux had created positive experience at each point of interaction with the mark audience. Hyflux had besides development schemes like giving clients with merchandises of great quality and schemes to keep all their touch point. Cleavage: In Singapore Hyflux operates in two sections: Psychographic cleavage: Hyflux had segmented their trade name based on the life manner of the persons based on the life manner of the persons. All the merchandises that are produced by Hyflux produce environmental solutions. In add-on Hyflux operates in two sections, Municipal and Industrial. Based on demands: Hyflux had segmented productions and distributions based on the client demands. Municipal section: Hyflux supplies scope of H2O and fluid intervention solutions to municipalities and authorities including commissioning operation and care of a scope of H2O intervention and liquid separation works. Industrial cleavage: It is used in liquid cleavage application for the fabrication sectors such as pharmaceutics related industry, bio-technology, nutrient processing, petrochemical and oil related industries.

Biography of Brian May, Rock Star and Astronomer

Biography of Brian May, Rock Star and Astronomer In the late 1960s, Brian Harold May was an eager student in physics, studying to become an astronomer. He also happened to be a gigging musician. In 1968, he came to musical attention with the band Smile, and later went on to headline tours as part of the band Queen. In 1974, he put his studies aside to perform and tour with Queen.   With the death in 1991 of lead singer Freddie Mercury, Brian May embarked on a solo career as a musician even while performing with Queen and other musicians. Yet, as he has often noted, his past as a scientist never strayed far from his mind. Eventually, Brian May went back to school to finish his work. In 2008, he was granted his Ph.D., and since then has  gone on to do more work in planetary science.   Fast Facts: Brian May Known For:  His astrophysics research on dust in the solar system as well as his role in the band QueenBorn: July 19, 1947 in Hampstead, EnglandParents: Fred and Ruth MayEducation: Hampton Grammar School;  Imperial College London, B.S. in 1968 with honors; Imperial College London, Ph.D. in  2008Key Accomplishments: Knighted  by Queen Elizabeth II in 2005 as a Knight Commander of the Order of the British Empire Early Years and Music Career Brian Harold May was born in Hampton, Middlesex, England on July 19, 1947. His father, Harold May, worked for the Ministry of Aviation. His mother Ruth, was of Scottish descent. May attended schools in the area, and  went on to study physics and mathematics at Imperial College, London. He graduated in 1968 and began studies toward his Ph.D. that year. He was first married to Christine Mullen in 1974 and they had three children. In 1986, he met actress Anita Dobson and subsequently divorced his first wife so they could marry. Dobson has been with May throughout his musical career with Queen as well as his solo musical performances. Brian May went on to become a world-famous musical performer both with his band, Queen, as well as a noted solo performer.   Career in Astrophysics As a graduate student, May had been interested in studying dust particles in the solar system and had published two research papers. Eager to resume that work, he enrolled as a graduate student again in 2006. He finished his studies and got himself back up to speed on studies of dust particles during the years hed been away touring as a musician. His thesis work, titled A Survey of Radial Velocities in the Zodiacal Dust Cloud was submitted in 2007,  37 years after he started the research. He used techniques of absorption spectroscopy and Doppler spectroscopy to study the light scattered by dust particles in the solar system. He did his work at Teide Observatory in the Canary Islands. After review by his advisors and a thesis committee, Brian Mays thesis was accepted. He was awarded his doctorate on May 14, 2008.   May went on to become a visiting researcher at Imperial College, where he continues to do work.  He has also been involved the New Horizons mission to the planet Pluto as a science team collaborator due to his solar system work. He acted as chancellor of Liverpool John Moores University from 2008-2013 and has appeared numerous times on such programs as BBCs Sky at Night show. He wrote books with the late astronomer Sir Patrick Moore and writer Chris Lintott. Activism and Additional Interests Thanks to his work with the late Sir  Moore, May participated in the efforts to save Moores estate and effects. He is also an avid supporter of animal rights and animal welfare. He continues to raise funds and awareness of issues involving wildlife in the UK and elsewhere. May has contributed his musical talents to spread the word about issues involving hunting and culling of animals in his home country.   Quite apart from his activities in astronomy, music, and animal rights, Brian May is also a collector of Victorian stereography.  He has written a book about T.R. Williams, the English stereographer. This hobby started when May was still in graduate school in the 1970s and has given him a massive collection of stereo pair images. He has also patented a viewer called the Owl Viewer, which  can be used to examine the stereographic scenes in his latest book.   Accomplishments In addition to his immense success with the band Queen, Brian May has achieved notable success in the field of astrophysics. Asteroid 52665 Brianmay was named after him, as was a species of damselfly  (heteragron brianmayi). In 2005, he was given a Commander of the Most Excellent Order of the British Empire (CBE) by Queen Elizabeth II for his achievements in music.  He is a Fellow of the Royal Astronomical Society. Sources â€Å"BRIAN MAY BIOGRAPHY.†Ã‚  BRIANMAY.COM || THE OFFICIAL BRIAN MAY WEBSITE, brianmay.com/brian/biog.html.â€Å"Secret Science Nerds: Queens Lead Guitarist Brian May Is an Astrophysicist.†Ã‚  Nerdist, 22 Aug. 2016, nerdist.com/secret-science-nerds-queens-lead-guitarist-brian-may-is-an-astrophysicist/.Talbert, Tricia. â€Å"Rock Star/Astrophysicist Dr. Brian May Backstage With New Horizons.†Ã‚  NASA, NASA, 21 July 2015, www.nasa.gov/feature/rock-starastrophysicist-dr-brian-may-goes-backstage-with-new-horizons.

Native american and the fur trade Essay Example | Topics and Well Written Essays - 500 words

Native american and the fur trade - Essay Example It changed their way of life - the way they moved about, the way they hunted, the way war became easier due to their increased mobility, but more importantly the introduction of the horse gave Native Americans a new understanding to breed, raise, and train horses for trade to the "white man". This was something they could control. Colonial American was eager for more land and began to push westward. The flood of settlers pushing west was led first by "mountain men" - explores who first journeyed west and made contact with the plains Indians. The United States government had begun forcing tribes from the eastern portions of the United States to relocate west of the Mississippi River and later on reservations - designated land given to individual tribes. One of the things Native Americans soon discovered was that the Europeans loved fur and initially these "mountain men", but later entire fur trading companies were willing to trade guns and alcohol for pelts. Disease introduced to Native Americans had devastated the Indian population. Although diseases such as small pox killed thousands of Native Americans, the introduction of guns and alcohol had a longer lasting, damning effect on the Native American way of life. Changes from past altered their life forever.

Critically analyse the case of WPBSA v Hendry Essay

Critically analyse the case of WPBSA v Hendry - Essay Example ording to the UK Sport Equality Statement (2008), â€Å"equality is about recognising and removing the barriers faced by people involved or wanting to be involved in any sport.† This legal position would help promote competition within the sporting sector. Basically, there should be freedom of entry or exit within a sporting sector where there would be no barriers. In the above case study, competition is virtually restricted under the agreement between WPBSA and players such that any unsanctioned tournament would amount to infringement of the law which creates monopoly. It is worth noting that the value of sport can greatly help improve the delivery of a wide rage of benefits socially and even economically. Thus, according to the EU Commission, which passed a white paper in July 2007 on sport, there is need to raise awareness on the positive impacts such as the social function of unifying different people, the positive economic impact as well as the need to promote good governance through the provision of a culture that gives freedom to everyone to be involved in sport. In view of the above case, there is need for other regulatory bodies to design regulations that promote a competitive environment in a particular sporting field such as snooker in this particular case. Competition is always healthy in any commercial market where many actors would help improve the overall performance of the whole sector. Monopolizing of a particular sector of the market often give an undesirable element where other competitors are sidelined on the basis of particular regulations that govern sporting activities in any given country. In my own opinion, I think the statutory legal framework should also cater for other competitors such that they would not be restricted to participate in any particular sector of the market. The sport governing bodies should not be vested with ultimate, absolute powers to oversee and control all sectors of a sporting market which would promote monopoly

There is a large discrepancy in wealth distribution in the PRC. In Essay

There is a large discrepancy in wealth distribution in the PRC. In fact it has amongst the most unequal levels of distribution o - Essay Example This paper examines the implication of wealth inequalities in the PRC, particularly regarding individual’s way of living, education, housing, transportation, employment, and human rights for a citizen in the PRC; in relation to that, the paper will address whether people who are deprived access to these things can even be considered citizens. The paper will also highlight the effect of sexual, racial, and class discriminations on the patterns of consumption in the PRC and the manner in which the different social groups in China define and promote popular culture in the consumption patterns. As already mentioned, wealth inequalities have a very profound impact on individual’s way of living; generally, the large disparities between the rich and the poor in the PRC results to social inequalities since they deprive the poor access to most of the very basic yet fundamental social opportunities and services in life. For instance, the huge gaps between the rich and the poor in the PRC implies that the poor have been deprived access to decent lives with since basic needs such as food and shelter will almost always remain an elusive dream beyond their reach. Poor households in the PRC cannot afford daily provision, leave alone healthy dietary, and nutrition and they have to struggle for bare survival to see another day; apart from that, poor housing or lack of housing altogether predisposes the poor to harsh environmental conditions, which further aggravate their already worse condition. Housing projects in the PRC have been monopolized by the affluent and well-educated group that has the financial flexibility to live in those rich neighborhoods (Doray Demers 297). This implies that those without financial flexibility cannot access decent housing in decent neighborhoods like around Beijing (Tomba 1). Additionally, the poor cannot afford quality medical and healthcare, and are more likely to suffer even from simplest of all common treatable diseases. Poor n eighborhoods in the PRC have a disparity of healthcare facilities, and the least that are available do not even offer quality healthcare services either; Lack of quality healthcare and housing coupled with poor nutrition inevitably results to despicable living conditions. Apart from that, wealth disparities also deprive the poor access to quality education since it leads to unequal access to educational opportunities; whereas the rich can afford quality education for their children, the poor lag behind simply because of limited educational opportunities and high cost of education. Uneven wealth distribution also implies that some areas of the PRC are more developed thus have more education facilities that offer quality education than others, which are underprivileged due to disparities in wealth distribution. The rich neighborhoods in the PRC have enough schools, which provide enough opportunities for children from socially affluent families to access to education, unlike poor neigh borhoods that lag behind in development, thus have few congested schools that offer low quality education. In this respect, the limited access to educatio

Case Study: Holly Farms

Case Study: Holly Farms Introduction In order to revive profits and save themselves from bearing heavy losses, Fred and Gillian Giles had opened a two purposed farm for the general public in 1993. Their ambitious goals had let them to put in all their savings to establish facilities on the farm which would entertain the tourists. This side of the business was apart from the usual farming being carried out which included the distribution of ice cream which was manufactured behind the farm in a small factory, a milking parlor to see the latest technology being used to milk the cows and an additional guided tour of the farm. Even though the business is currently running reasonably well, the owners are facing some serious issues related capacity constraints and competition. Answers Answer 1: There is a no. of issues which Gillian Gales is facing in her side of the business. These issues include the fact that in order to grow the Holly Farms business, it is not possible for the owners to add additional capital. They have already invested a lot of money and any additional capital available to them will be in terms of a loan. However, the interest rate on the loan is expected to be above ten percent which would not make it feasible since the owners are not expecting to earn that high a return on their investment in order to pay the interest and the principal amount. Other issues which Gillian needs to take notice of include the fact that the ice-cream factory is not operating at full capacity, the freezer which has a capacity to hold 10,000 units is operated at 7000 units storage to allow for stick rotation. The lack of preservatives used in the ice-cream would also be a factor in this regard where the inventory needs to move out of the factory within 6-12 weeks. This factor would be driving down retail sales to shops and hotels which might be interested in stockpiling the ice-cream for their peak periods (since Gillian is not in a position to increase production for them at that time). Gillian also needs to decide whether to promote coach firms or market to families and schools for trips to their farm. Gillian mentions that on average one out of two coach customers buys one liter box of ice-cream while a four occupant car buys the same amount. This data, though a good starting point, would not allow for proper decision making since data on how many a coach normally holds. Also the use of averaged data is not advisable when making decisions as to who the target market would be for the coming year. There is also a need for extra staff by the farm, currently the ice-cream manufacturing employs farm workers wives (three) and a maximum of four flavor can be produced given the time constraints and the set up time (to change flavors). Since capital investment is not possible at this time, Gillian would need to hire more staff for ice-cream manufacturing if she plans to increase the number of flavors to ten, analysis and accurate forecasting of what quantities of flavors t o produce would also be required if the number of flavors is to be increased. Market researches as to which flavors are being demanded by the customers would also be required and could help eliminate the need to expand to ten flavors outright, but this is currently not being undertaken by Gillian. The lack of promotional activities by Gillian has seen the number of arrivals to the farm cap at 15000 a year; this situation is being ignored as Gillian is concentrating more on expanding the manufacturing side, now she needs to take a more active approach to increasing the traffic at the farm. The issue of farm timings not being conducive to picnics and factory visits (20% of the customers leave before the milking process) and this very fact that many visitors are unable to see the milking process is also one which would be driving lower ice-cream sales and needs to be looked into by Gillian. Answer 2: To increase the number of farm visitors by 50% in a single year is a almost unachievable goal that Gillian has set for herself. Although it is possible that the number be increased, but going from 15000 visitors to 22500 visitors is not a small task which can be achieved in the duration of a single year. This is due to a number of factors which, for Gillian, would be constraints in achieving this growth target. These factors include: 1. The fact that the farm is open to visitors for 7 months in a year, during the remaining months the animals are kept inside and the rides etc available to customers are not safe due to the weather situation. This is a limit which Gillian would be unable to surmount in a single years time without capital investment into building sheds and indoor facilities etc at the Holly Farm. 2. Another time constraint is the fact that Gillian and Fred found that keeping the farm open for more than the four days it is already open (Friday to Monday) is not feasible due to the low traffic during the remaining days. Also the farm workers would not be free during the three days of the week (they would be involved in the â€Å"real† farm work), so the only way to keep the farm open the entire week is through hiring extra staff which could only be justified and feasible if Gillian were able to confirm attendance/traffic at the farm during these days via school trips etc. The weekend is the peak period for Holly Farm and it is unlikely that working individuals would be willing to take farm trips during work days. The sales forecast for 1999 shows that Gillian has prepared is highly presumptuous given that she has yet to decide how she would be increasing the number of customers on the farm. Whether she wishes to bring in more customers through coach firms or target the family and recreational travelers (who come by car). With coach firms Gillian would most likely have to offer discounts on the farm visits to the coaching firms to plan trips or revert to her old marketing tactics of giving lectures at schools and institutes and market her farm herself. The decision on whether or not to engage with coaching firms is not possible at this time because the number of passengers on each coach has not been identified, thus one cannot calculate the profits to be had from the sales of ice-cream and other produce along with the admission fees (with or without the discounts). Even if the averaged figure of one-liter ice-cream sale per two coach passengers is taken to be reliably accurate without the numb er of potential customers coming through the coach trips, and via cars for that matter (one liter per four passengers), choice between the options would be more moot point than proper decision making on the part of Gillian. If we were to assume that half the customers come by car and half come via coach trips than promoting coach trips would yield more benefits in terms of ice-cream sales as 7400 coach trips/2 = 3700 liters of sales 7400 car travelers/4 = 1850 liters of sales Given that 13500 liters were sold through the retail shop ($27000/$2(selling price)) this would mean that close to 41% of the sales comes through the customers on the farm. A 50% increase in the number of customers on the farm would lead to sales of $40,000 only if the number of customers at the farm window also increased by 50% which is a market not being targeted by Gillian, thus the following calculation leading to a figure of $40,000 would be incorrect as the sales would be lower (higher from the customers on the farm but when including the trend based sales through the farm window the total sales would be lower). 148001.5=22200 customers 11100 coach trips/2$2=$11100 11100 car travelers/4$2= $5550 $16650/0.41 = $40,610 in sales. School parties and trips could be a good tactic on the part of Gillian as they would ensure higher number of visitors and a larger sale of ice-cream and other products which could be made on the farm. Charging a lower admission fees for parties and retaining the catering of the party would be a good source of income for the farm and has the potential of increasing the traffic at the farm by opening a whole new target market for Holly Farms i.e. party venue. Gillian should invest some time and effort into undertaking market research into how many schools would be willing to have parties or field trips on the farm (before offering party packages), also information on the customer tolerance for queuing (to watch the milking process) would be beneficial to Gillian in analyzing how to increase the number of customers on the farm because if the customers are not able to watch the milking process and view this as a deal breaker, they might seek out other sources of recreation and by increasing customers in the short run, Gillian might lose customers in the long run. Information on the actual number of car visitors vs. those coming through coach trips should be sought before Gillian decides on a course of action. Answer 3: Before undertaking a decision to increase the number of ice-cream flavors from 4 to 10 Gillian should weight the advantages and the disadvantages of this venture. The first factor which Gillian needs to consider is whether a market exists for ten flavors of ice-cream or not, and whether it is feasible for the farm to be producing ten flavors. The fact that capital investment is not possible for Holly Farms means that the additional production would be through an increase in the labor force but the overall quantity of the ice-cream produced would still be limited to an inventory level of 7000 liters (which can be held by the freezer). This would mean that the new flavors would be introduced at the expense of the old flavors. This can be an advantage if the customers of Holly Farm are seeking one or two flavors other than those being offered (market research would be required to confirm this) and that the quantity demanded would allow for greater turnover through either farm or retail sales. Alternatively this venture could lead to unsatisfied customers in cases where the farm could experience stock outs of certain flavors due to the fact that many flavors would be under production. A move to directly offering ten flavors would also create logistical problems as the machines available for production and storing are limited. The fact that more staff would have to be hired would also increase the cost of production of all ice-creams and that would affect the profits of the ice-cream venture and Gillian would be forced to make another key decision on whether to pass on the increased cost to the customers in the form of higher prices, and risk losing some business, or decrease the profit margins of the same. Since an increase in volume is only possible if the inventory turnover is greatly enhanced by the introduction of new flavors (which is not certain) the profits for the farm would be on a downward trend if all other factors remain constant and flavors are added to the product offerings. Since there is no research to suggest that there would be a greater uptake of ice-cream (at retail or farm level) with more flavors, a jump to 10 flavors would be rash and create more problems for Gillian in terms of resource management, forecasting the demand for individual products and overlooking the manufacturing of the same, rather than the advantages Gillian seeks. Undertaking some degree of market research and exploring one or two additional flavors (based on research findings) whilst maintaining the same level of staff could be more beneficial for Holly Farms and they could expand their flavor offerings over the long run when they have the capacity to increase production or maintain higher levels of inventory. Conclusion The case under review explores the capacity and resource constraints being faced by a small business which was able to attract customers and diversify into other forms of complementary businesses i.e. tours and ice-cream retailing. What we find in this case is that Gillian, the partner in charge of the complementary businesses is facing two critical decisions (a) how to increase the number of customers visiting the farm and (b) how to increase the retail sales of the ice-cream. Since capital investment is not a viable option for the business the means of increasing customer traffic are limited to promotional activities and attracting the right customers for both tours and ice-cream sales. We find that such decisions are not possible with the data available to Gillian at the present time and that the option to increase the number of ice-cream flavors to ten (from four) is also not viable given the manufacturing and storage constraints. Gillian should therefore seek additional data on the target audience for promotional activities and if she plans to increase the number of ice-cream flavors she should start on a smaller scale after conducting proper market demand research. References [Author of Book] (1999), â€Å"Case Study: Holly Farms†, [Name of Book], Pp 244-248

Antigone :: essays research papers

"Antigone" the play written by Sophocles deals with moral law vs civil law. King Creon has condemned Princess Antgione. Antgione went against the king’s decree and buried her brother Ploynices. Antgione now will be punished by starvation under King Creon’s decree. Antigone is a passionate, strong willed, and determined women. Antigone is a passionate character in the play we see this as we learn of her as we see her put moral law above civil law. An important ideal in Ancient Greece was the belief that the government was to have no control in matters concerning religious beliefs. In Antigone's eyes, Creon betrayed that ideal by not allowing her to properly bury her brother, Polynices. She believed that the burial was a religious ceremony, and Creon did not have the power to deny Polynices that right. Antigone is ready to defy Creons decree and do what she feels in her heart is right we see this when she says "Will you life up his body with these bare hand s and lower it with me? ". Threw out the play Antigone is strong willed. She doesn’t want Ismene to explain the law to her. When she asks Ismene to help her with the burial of Ploynice, Ismene says no. When Ismene tries to convince Antigone to not defy Creons decree Antigone tells her "I won’t insist no, even if you should have a change in heart, I’d never welcome you in the labor, not with me. So, do as you like, whatever suits you best- I’ll bury him myself.". Antigone is not willing to give up with out a fight and she isnt going to let anyone get in her way. Antigone is one of the strong willed characters in this play. When she is done burring her brother, after all the torment she has endured she says "My reverence only brands me for irreverence!". Antigone isn’t sorry even though by doing the right thing she will be put to death by starvation in a tomb. She is obeying the law of the gods rather then the law of Creon. W hen Antigone takes matters in to her own hands and does what is right ,that shows strong soul . Having a strong sense of moral law in Greek mythology will lead to a good after life.